BRAUN 100th Anniversary Analog Electric Cooker

Dieter Rams developed the 10 principles of good design to restore simplicity and clarity to product design. His approach highlights that good design should be aesthetic, innovative, honest, unobtrusive, long-lasting, environmentally friendly, and thorough. Following these principles, we reinterpret the redesign to celebrate BRAUN's 100th anniversary and continue our commitment to good design.

/ Today's culinary enthusiasts will appreciate our meticulously designed, high-performance analog electric cooker, expertly balancing form and functionality. The flagship model offers an intuitive cooking experience, delivering exceptional versatility and precision. With its sleek design, this cooker ensures delicious meals with consistent quality, making every cooking endeavor enjoyable and effortless.

With a 5-liter capacity, 800W power, and high-quality stainless-steel interior, it emphasizes both durability and ease of use.

A single solution for a wide range of dishes: rice, stew, boiled meat, vegetable dishes, chicken dishes, soup, steamed vegetables, pasta, beans, and boiled potatoes. Practicality and harmony combined in one design.

Industrial Design & CMF: Mustafa Kemal Karakaya
Design Studio: Stakarts® Design Studio
Project: Braun Essential — 100th Anniversary Analog Electric Cooker
Scope: Product Design, Form Development, 3D CAD Modeling & Visualization

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