BRAUN 100th Anniversary Analog Electric Cooker
Modern and minimal design while staying true to Braun's design language. 2024.
Dieter Rams developed the 10 principles of good design to restore simplicity and clarity to product design. His approach highlights that good design should be aesthetic, innovative, honest, unobtrusive, long-lasting, environmentally friendly, and thorough. Following these principles, we reinterpret the redesign to celebrate BRAUN's 100th anniversary and continue our commitment to good design.
Product designer Mustafa Kemal Karakaya